Our Mission

Surefire Software was founded in 2000 with the specific purpose of creating and marketing productivity applications for niche markets.  These applications quickly pay for themselves in the time saved.  The applications perform tasks which are specific to a given set of professionals.  For example, architects, translators, solicitors etc.

We please our customers by providing easy to use applications and great support.

We do not compete with mainstream applications which are supplied by the major software vendors.  When appropriate we integrate with the mainstream applications to leverage the existing functionality.  For example, we have integrated with Microsoft Office applications to automate specific tasks and add to the standard functionality.

We are strong believers in eCommerce, email, the power of the internet and email marketing. For email marketing in the uk we recommend Email Reaction as a great permission based, highly targeted email marketing solution. Take a look at link popularity for advertising.